Outside-In, Enterprise BPM, or Customer Expectation Management, often simply, “Outside-In," is a customer centric approach that requires the alignment of all work towards the delivery of Successful Customer Outcomes (SCO).It is a paradigm shift away from production line approaches, such as Lean or Six Sigma, which see the world through the lens of everything being a production value chain. Outside-In is centred on the fundamental principle that everything the organisation does should contribute to the SCO, otherwise it is potentially ‘dumb stuff’, and open to elimination. As such Outside-In places the customer at the centre of the map, sometimes referred to as the ‘Copernican shift’, moving beyond modelling processes as metaphors for production lines. Outside-In is a business philosophy evolved from previous process based approaches including BPM, Lean and Six Sigma. Outside-In rejects the notion that the all activity should be perceived as a production line, flowing left to right, with customers frequently ‘off the map’ Outside-In provides the practical means to realign the organisation to meet the challenges of the 21st century. Derived mostly from the best practice work of the Leading companies of the 21st century (Towers, 2010) Outside-In includes methods such as CEMMethod , see Customer Expectation Management (Towers, Schurter, 2007) and concepts such as Enterprise Process Maturity, see In Search of BPM Excellence (Fingar, Towers, 2005). Global best practice companies include Amazon, see Working Backwards (Jeff Bezos), Apple, Best Buy, Southwest Airlines, McDonalds, Emirates and Virgin Group. 
Academic work and books published on the theme of Outside-In includes such Professor Ranjay Gulatti and Harvard Business School, and Outside-In Strategy with Professor George Day Wharton Business School.
Recent Books include Outside-In the secret of the 21st centuries leading companies (Towers) and The Outside-In Corporation (Dr. Bund) The global community www.bpgroup.org supports and develops through its partner network the education and application of Outside-In with a specific global qualification the Certified Process Professional (CPP®) and Certified Process Professional Master (CPP-Master®) that establishes the principles and practice within organisations of every kind. As of July 2011 there are more than 15,000+ CPP’s and 3,000+ CPP Masters in 92 countries across 800+ organisations. Additional Useful Resources: Training, Coaching and qualification- www.bpmbox.com Partners, resources and access to the CPP Register - www.oibpm.com Blog -www.successfulcustomeroutcomes.net LinkedIn BPGroup community -The BP Group
What is the real difference then?
Outside-In Outside-In is a philosophy, rather than a method in its own right (see this video http://www.successfulcustomeroutcomes.net/2011/04/outside-in-and-its-potential-with-steve.html ). The BP Group helps organisations adopt Outside-In via the CEMMethod®, a structured approach developed over the last decade (see http://www.cemmethod.com for details). The evolution to Outside-In is discussed in the ‘The Secret’ (see http://amzn.to/Outside-In) book with a snapshot of the evolution at http://www.successfulcustomeroutcomes.net/2009/02/evolution-of-business-process.html Qualification The Certified Process Professional® (CPP) and CPP Master® qualifications are delivered globally in more than 90+ countries with 800+ organisations since 2006. In the last five years more than 15,000 people have qualified as CPP's through the Open programme. (See http://bpmbox.com and http://www.certifiedprocessprofessional.com ). The BP Group (www.bpgroup.org) supports the programme through more than 20 global partners (see http://www.oibpm.com ) A new resource following a keynote in Australia can be accessed via Slideshare http://bit.ly/BPM_StateoftheIndustry What can I gain from gaining Certification? Immediately looking outside of the box and helping to align the organisation to Successful Customer Outcomes. The CPP programme incorporates 24 Outside-In related techniques (within the CEMMethod®) to supplement existing knowledge and experience:-) See the Testimonials http://www.bpmbox.com/#testimonials for some of the recent feedback. |
Outside-In - what is it then?
BPGroup - iPad2 giveaway/Annual Survey - Video giveaway - news
BPGroup - iPad2 giveaway/Annual Survey - Video giveaway - news
*** ALL THINGS PROCESS ***
http://www.CertifiedProcessProfessional ** Latest Coaching: http://www.bpmbox.com
Link with Steve Towers: http://bit.ly/SteveTowersLink
Connect on Twitter: http://twitter.com/stowers
Download Videos > Choose our work for 2012 (and win an iPad2) > Review the Hot topics
** BPGroup Membership 54,467 with 7,420 on LinkedIn **
________________________________________________________________________________________
A different update this time (even shorter and sweeter)
1. Download the Video collection
You may wish to access this selction of 20+ videos that include materials from the CPP program.
Go to these respective links:
Certified Process Practitioners (CPP) - http://www.linkedin.com/groups?gid=2929539
Certifed Process Professionals (CPP) - - http://www.linkedin.com/groups?gid=2515784
Certified Process Masters (CPP-Master) - http://www.linkedin.com/groups?gid=2741121
________________________________________________________________________________________
2. Choose your hot three topics for 2012 on which we will focus our attention AND have a chance to win the iPad2 (we just can't give enough of these away!)
Here's the link to participate:
https://www.surveymonkey.com/s/BPGroupSuggestionsSurvey2012
________________________________________________________________________________________
3. Hot Topics on LinkedIn:
OIDash - the online tool for CEMMethod and Certified Process Professionals :-)
For a limited time so sign up now and be the first to ebefit from the extensive beta testing program.
http://linkd.in/OutsideInDashboard
The Future for Business Processes
http://linkd.in/BPMfuture
Complexity, befuddlement and leading brands
http://linkd.in/ComplexityBranding
________________________________________________________________________________________
And to keep you in the loop your BP Group Advisory team is meeting in October so if you have an item you'd like us to review drop me a line please!
steve.towers@bpgroup.org
________________________________________________________________________________________
Upcoming Events:
IQPC BPM LEADERS MEETING
Amsterdam – October 20-21: http://bit.ly/BPG18_Leaders
IT WEB ANNUAL CONFERENCE
Johannesburg – October 12-13: http://bit.ly/SouthAfricaBPM
BPGROUP CONFERENCE IN ASSOCIATION
WITH IQPC – PEX 2010
Lake Buena Vista, Florida - Jan 16-19: http://bit.ly/PEX2012
________________________________________________________________________________________
Contact our James Dodkins, Chief Customer Officer and team on +44 2081 333 509, or email them on csa@bpgroup.org
phir milenge
from a wonderfully warm Delhi following a splendid IQPC event last week (thanks to Vanessa, Julie, Megan and fellow participants) :-)
Steve
Recommended Conferences - next 4 months - India - South Africa - Netherlands - UK - USA
The BPGroup partner with the worlds leading conference organisers to bring the process community the very best in process excellence, Lean Six Sigma, BPM and Outside-In. Attend great events and continue your learning by earning Continued Qualification Credits in the Certified Process Professional® (CPP®) program.
India - South Africa - Netherlands - UK - USA
IQPC BUSINESS EXCELLENCE SUMMIT
Delhi, India, September 22-23: http://bit.ly/IndiaBPM
Delhi, India, September 22-23: http://bit.ly/IndiaBPM
IT WEB ANNUAL CONFERENCE
Johannesburg –
October 12-13: http://bit.ly/SouthAfricaBPM
IQPC BPM LEADERS MEETING
Amsterdam – October 20-21: http://bit.ly/rhqLHP
Leaders Blog http://bit.ly/p6AIuI
Leaders Blog http://bit.ly/p6AIuI
STRATEGY DRIVEN PERFORMANCE IMPROVEMENT
London – December
5-8: http://bit.ly/StrategicTransformation
BPGROUP CONFERENCE IN ASSOCIATION WITH IQPC – PEX 2012
Lake Buena Vista, Florida - Jan 16-19: http://bit.ly/PEX2012
Lake Buena Vista, Florida - Jan 16-19: http://bit.ly/PEX2012
BPM? It's in the Box. The BPMBox.com
Favorite Process Quotes
The thread keeps getting bigger!
We now have nearly 800 contributions. I have just added one of my all time favorites...
"The place to improve the world is first in one's own heart and head and hands, and then work outward from there."
Robert M. Pirsig (Zen and the Art of Motorcycle Maintenance)
Do you have a quote, or simply want to see the others?
http://linkd.in/FavoriteProcess
We now have nearly 800 contributions. I have just added one of my all time favorites...
"The place to improve the world is first in one's own heart and head and hands, and then work outward from there."
Robert M. Pirsig (Zen and the Art of Motorcycle Maintenance)
Do you have a quote, or simply want to see the others?
http://linkd.in/FavoriteProcess
What Price Complexity?
When production and service cycles take forever, and costs are high, chances are that most of your processes are mired in complexity. Since Victorian times, companies have felt compelled to offer consumers whatever they want, creating a myriad of choice with goods and services each having their own process and production lines.
In turn these processes are supported by complex systems and require specific skills for bespoke services and products. How often do you hear the recital “oh we’re very different around here. What we are do is unique in the industry.”
And it probably is to the detriment of the very people you are trying to please - the customer.
Consider a few of the not so hidden costs of complexity:1. Customer inconvenience – Your customers have to negotiate your complex system and its mind-numbing array of alternatives.
Q. Just how many Moments of Truth are there?
2. Unwieldy sales processes – The sales systems needed to support complex product lines soon grow too cumbersome, whether they require filling out complicated order forms, getting indecipherable invoices or navigating endless voice mail paths.
Q. How many rules exist to ‘guide and direct’ and are not out of date slowing things to crawl?
Q. How many handoffs occur in your processes between people, systems and services?
Eradicating those Moments of Truth, Rules and Breakpoints can change everything.3. Impact on management – Eventually, even your managers will find numerous products and processes too much to track.
Q. How much money have you spent training people to deal with this complexity?
Remove the complexity and legacy approaches geared to streamlining processes may not be required!
4. As an absolute, the greater an organization’s complexity, the less focused its management.
Q. Where does all that management time get directed? Fire fighting and fixing problems caused by the nightmare of complexity.
Refocus management time to helping align processes for successful outcomes.You do not have to live with complexity. We have a phrase “Fix the Cause, Remove the Effect” – perhaps that can be your guide also?
Outside-In BPM – utilize ground breaking techniques created by the market leaders who have redefined their markets and continue to outplay the competition in every aspect of the game.
You can review the CEMMethod(TM) and the training approach at www.bpmbox.com
ALL THINGS PROCESS - The BPGroup Update
Dedicated to the Certified Process Professional®
http://linkd.in/CertifiedProcessProfessional ** Latest Coaching: http://www.bpmbox.com
Link with Steve Towers: http://bit.ly/SteveTowersLink
This time it is the LAUNCH OF OIDASH (Web based CEMMethod toolkit) + Poll Results + New
Articles and....
1. Latest presentation: BPM & Enterprise Architecture presentation (AW2011 conference)
http://slidesha.re/SteveTowersKeynote
Delivered at the iCMG Bangalore event in June
2. Poll Results: Who makes the decisions on Process Improvement in your company
http://linkd.in/ProcessExcellencePoll
3. OIDash - the online tool for CEMMethod and Certified Process Professionals :-)
For a limited time so sign up now and be the first to ebefit from the extensive beta testing
program.
http://linkd.in/OutsideInDashboard
4. Top Rated & Popular Articles:
http://linkd.in/BPMTopRated
5. Upcoming Events:
IQPC BUSINESS EXCELLENCE SUMMIT
Delhi, India, September 22-23: http://bit.ly/IndiaBPM
IQPC BPM LEADERS MEETING
Amsterdam – October 20-21: http://bit.ly/BPG18_Leaders
IT WEB ANNUAL CONFERENCE
Johannesburg – October 12-13: http://bit.ly/SouthAfricaBPM
BPGROUP CONFERENCE IN ASSOCIATION - WITH IQPC – PEX 2010
Lake Buena Vista, Florida - Jan 16-19: http://bit.ly/PEX2012
Contact our James out Chief Customer Officer and team on +44 2081 333 509, or email them on
csa@bpgroup.org
Ciao,
Steve (Steve.towers@bpgroup.org)
http://linkd.in/CertifiedProcessProfessional ** Latest Coaching: http://www.bpmbox.com
Link with Steve Towers: http://bit.ly/SteveTowersLink
This time it is the LAUNCH OF OIDASH (Web based CEMMethod toolkit) + Poll Results + New
Articles and....
1. Latest presentation: BPM & Enterprise Architecture presentation (AW2011 conference)
http://slidesha.re/SteveTowersKeynote
Delivered at the iCMG Bangalore event in June
2. Poll Results: Who makes the decisions on Process Improvement in your company
http://linkd.in/ProcessExcellencePoll
3. OIDash - the online tool for CEMMethod and Certified Process Professionals :-)
For a limited time so sign up now and be the first to ebefit from the extensive beta testing
program.
http://linkd.in/OutsideInDashboard
4. Top Rated & Popular Articles:
http://linkd.in/BPMTopRated
5. Upcoming Events:
IQPC BUSINESS EXCELLENCE SUMMIT
Delhi, India, September 22-23: http://bit.ly/IndiaBPM
IQPC BPM LEADERS MEETING
Amsterdam – October 20-21: http://bit.ly/BPG18_Leaders
IT WEB ANNUAL CONFERENCE
Johannesburg – October 12-13: http://bit.ly/SouthAfricaBPM
BPGROUP CONFERENCE IN ASSOCIATION - WITH IQPC – PEX 2010
Lake Buena Vista, Florida - Jan 16-19: http://bit.ly/PEX2012
Contact our James out Chief Customer Officer and team on +44 2081 333 509, or email them on
csa@bpgroup.org
Ciao,
Steve (Steve.towers@bpgroup.org)
The difference between Six Sigma, Lean, Lean Six Sigma and Outside-In
It’s a confusing world out there. At the last count there were over 6,000 improvement methodologies (Wikipedia) all geared to helping organizations get better at business. So at least there’s always been plenty of choice depending on your particular flavor of the month however one has to ask the question why so many and why do even the better ones fail to help our companies adapt and change?
Regular readers of BP Group stuff will know we can be quite outspoken on this matter, and it’s best summed up by the phrase “you may be doing things right, but are you doing the right thing?”. The vast majority of techniques, approaches and methods are geared to fixing problems, and essentially getting better at doing things right. That was fine in the 20th century world where efficiency was king. Not so anymore where effectiveness, efficiency and successful outcomes are pre-requisites for business success. Just getting better at what you currently do (doing things right) is the route of diminishing returns. The harder we try, the tighter we get, the poorer the gain each time around.
Let’s contrast that with doing the right thing. Here we seek to determine what the right thing is, and in our language it centers on Successful Customer Outcomes (SCOs). And that isn’t about (just) filling forms correctly, tightening bolts or producing widgets. It is a philosophy that seeks to improve our alignment in everything we do towards the SCO. It is geared to understanding Causes rather than fixing effects, and unfortunately again so much of what is called ‘improvement’ is about fixing effects, rather than flushing out the Cause of Work (COW) and the Points of failure (POF).
The approach we have distilled from global leading companies, which we call Customer Expectation Management Method (CEMMethod), has a set of principles and philosophy that makes sure everything you do improves the SCO. CEMMethod helps an organization bring their processes, systems, strategy and people into ‘outside-in’ alignment.
Does CEMMethod work? Absolutely and that’s precisely what allows those leading companies to carry on creating clear water between themselves and the nearest ‘inside-out’ rivals.
So how could we compare the recent emergence of CEMMethod with less effective approaches like Six Sigma and Lean? Easy.
Six Sigma - Fixing problems. Doing Things Right..
For example people may not be filling in a form correctly. Six Sigma understands how often, where and what could be done to improve accuracy of the form.
Lean - Doing Things Right, and sometimes doing the Right Thing.
Similar to Six Sigma however goes a stage further in removing waste associated with form completion by removing unnecessary steps and sometimes as a consequence negates the need for a form entirely. In doing so occasionally, but not by design, stumbles into doing the right thing.
Both Six Sigma and Lean don’t challenge directly whether the form helps to achieve an SCO.
On the other hand,
CEMMethod - Doing the Right Thing. Doing it Right, doing it even Better.
Asks whether the form contributes to the achievement of the SCO. If it doesn’t we stop doing this dumb stuff. It is typical to find that a massive amount of work in a CEMM examined process becomes unnecessary and in doing so frees up scarce resource.
The good news is that those ‘outside-in’ success stories can help all of us embrace the SCO and identify and achieve immediate substantive triple crown benefits for our organizations.
Terms used in this article:
CEM - Customer Expectation Management
CEMMethod - Customer Expectation Management Method
SCOs - Successful Customer Outcomes
COWs - Causes of Work
POFs - Points of Failure
Triple Crown - Concurrently Improving Revenues, Enhancing Service and Reducing Costs.
Inside-Out - viewing the organization as a self sustaining functional enterprise focused on silo based specialism
Outside-In - understanding and living an approach that recognizes the only reason an organization exists is to deliver SCOs. In doing so achieving Triple Crown benefits which benefit the Customer, the companies employees and the shareholders.
What is your SCO and how aligned is your organization to achieving it?
About the Author
Steve Towers, Co-founder and Chair of BP Group and founder of Towers Associates, is an expert on process and performance transformation.
Steve founded the first community focused on business process management in 1992.
Steve has bases in Europe (UK) and Colorado.
Regular readers of BP Group stuff will know we can be quite outspoken on this matter, and it’s best summed up by the phrase “you may be doing things right, but are you doing the right thing?”. The vast majority of techniques, approaches and methods are geared to fixing problems, and essentially getting better at doing things right. That was fine in the 20th century world where efficiency was king. Not so anymore where effectiveness, efficiency and successful outcomes are pre-requisites for business success. Just getting better at what you currently do (doing things right) is the route of diminishing returns. The harder we try, the tighter we get, the poorer the gain each time around.
Let’s contrast that with doing the right thing. Here we seek to determine what the right thing is, and in our language it centers on Successful Customer Outcomes (SCOs). And that isn’t about (just) filling forms correctly, tightening bolts or producing widgets. It is a philosophy that seeks to improve our alignment in everything we do towards the SCO. It is geared to understanding Causes rather than fixing effects, and unfortunately again so much of what is called ‘improvement’ is about fixing effects, rather than flushing out the Cause of Work (COW) and the Points of failure (POF).
The approach we have distilled from global leading companies, which we call Customer Expectation Management Method (CEMMethod), has a set of principles and philosophy that makes sure everything you do improves the SCO. CEMMethod helps an organization bring their processes, systems, strategy and people into ‘outside-in’ alignment.
Does CEMMethod work? Absolutely and that’s precisely what allows those leading companies to carry on creating clear water between themselves and the nearest ‘inside-out’ rivals.
So how could we compare the recent emergence of CEMMethod with less effective approaches like Six Sigma and Lean? Easy.
Six Sigma - Fixing problems. Doing Things Right..
For example people may not be filling in a form correctly. Six Sigma understands how often, where and what could be done to improve accuracy of the form.
Lean - Doing Things Right, and sometimes doing the Right Thing.
Similar to Six Sigma however goes a stage further in removing waste associated with form completion by removing unnecessary steps and sometimes as a consequence negates the need for a form entirely. In doing so occasionally, but not by design, stumbles into doing the right thing.
Both Six Sigma and Lean don’t challenge directly whether the form helps to achieve an SCO.
On the other hand,
CEMMethod - Doing the Right Thing. Doing it Right, doing it even Better.
Asks whether the form contributes to the achievement of the SCO. If it doesn’t we stop doing this dumb stuff. It is typical to find that a massive amount of work in a CEMM examined process becomes unnecessary and in doing so frees up scarce resource.
The good news is that those ‘outside-in’ success stories can help all of us embrace the SCO and identify and achieve immediate substantive triple crown benefits for our organizations.
Terms used in this article:
CEM - Customer Expectation Management
CEMMethod - Customer Expectation Management Method
SCOs - Successful Customer Outcomes
COWs - Causes of Work
POFs - Points of Failure
Triple Crown - Concurrently Improving Revenues, Enhancing Service and Reducing Costs.
Inside-Out - viewing the organization as a self sustaining functional enterprise focused on silo based specialism
Outside-In - understanding and living an approach that recognizes the only reason an organization exists is to deliver SCOs. In doing so achieving Triple Crown benefits which benefit the Customer, the companies employees and the shareholders.
What is your SCO and how aligned is your organization to achieving it?
About the Author
Steve Towers, Co-founder and Chair of BP Group and founder of Towers Associates, is an expert on process and performance transformation.
Steve founded the first community focused on business process management in 1992.
Steve has bases in Europe (UK) and Colorado.
A most excellent EA & BPM conference just completed in Bangalore
22 companies from around the world walked home with Global Awards for Enterprise Architecture & BPM Excellence amidst enough fanfare at the Architecture & BPM Excellence Awards 2011 organized by iCMG, a Global Enterprise & IT Architecture Firm.
John Zachman headed the program with presentations and Awards to noted firms from around the world.
Among the global companies that won awards were:
Northrop Grumman, USA and Intel Corporation, USA who shared the award in the Customer Oriented Business Models,
Dutch Immigration & Naturalisation Service, Netherlands and Singapore Ministry Of Defence, Singapore for Business Process Management,
COX Enterprises, USA and Dell, USA who shared the award in the Acquisition and Mergers category,
Dubai Customs, UAE and MOH Holdings, Singapore in the Transformation and Planning category,
The Hartford, USA and Brisbane City Council, Australia for Architecture Governance,
The GAME Group plc for the SOA Vision for Enterprise Services,
Among the global companies that won awards were:
Northrop Grumman, USA and Intel Corporation, USA who shared the award in the Customer Oriented Business Models,
Dutch Immigration & Naturalisation Service, Netherlands and Singapore Ministry Of Defence, Singapore for Business Process Management,
COX Enterprises, USA and Dell, USA who shared the award in the Acquisition and Mergers category,
Dubai Customs, UAE and MOH Holdings, Singapore in the Transformation and Planning category,
The Hartford, USA and Brisbane City Council, Australia for Architecture Governance,
The GAME Group plc for the SOA Vision for Enterprise Services,
Realmdigital, SA for the Open Source Technologies,
Protestant Church in the Netherlands for the IS Security Architecture,
Lloyds Banking Group, UK for the IT Landscape Rationalization and Deutsche Bank, UK for Best Green Architecture.
Vodafone Essar Limited bagged the 'Growing business in new territory or new service offering',
ICICI Bank Limited bagged the award in the 'Business Intelligence and Analytics' category,
MTS and SWOne Ltd. UK Shared the award in 'Future IT',
SBI General Insurance and CSX Corporation, USA Shared the award in 'Enterprise Architecture' while
Tesco Hindustan Service Center walked away with the 'IT Service Management' award.
Though this is the second year the awards have been instituted, we received more than 100 entries from across 21 Countries. After carefully analyzing the nominations, it's interesting to note that architecture practices are not restricted to a specific vertical or industry. This is quite evident as the nominating companies belong to over 16 plus industries. said Mr. Jha.
The jury for the awards consisted of working professionals in the industry, all of whom have years of experience in managing complex IT systems & enterprises like Steve Towers, Author, Founder & CEO, BP Group, Manoj Srivastava, Director-IT, MTS India, J P Zachman, Vice President of Marketing, Zachman International Inc, Jaap Schekkerman, EA Thought Leader, Liz Gallacher, Principal Consultant iCMG, Stephen F. Heffner, Software Inventor, Entrepreneur, Educator, Roger Cutts, Principal Consultant iCMG, Johan de Wit CEO, Nuphar BV Associate director CIOnet - the Netherlands, S Janardhan, CTO, ITC Infotech, Jim Heaton, Chief Architect - Baker Hughes, Len de Villiers, Group CIO - Absa Bank, South Africa, Shirish Patwardhan, CTO, KPIT Cummins, Jon Kern, Agile Manifesto Co-Author, Co-Founder TogetherSoft, David Gilmour, Principal Consultant iCMG, Peter Presland-Byrne, Chief Architect, Bank of America and Sunil Dutt Jha, Chief Architect & CEO, iCMG
The awards were interspersed with a spectacular dance performances from different parts of India, specially commissioned for the awards night.
This event is now a premier global conference and should be on everyones radar if you are interested in Enterprise Architecture and Business Process Management.
The awards were interspersed with a spectacular dance performances from different parts of India, specially commissioned for the awards night.
This event is now a premier global conference and should be on everyones radar if you are interested in Enterprise Architecture and Business Process Management.
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