Outside-In - what is it then?

Outside-In, Enterprise BPM, or Customer Expectation Management, often simply, “Outside-In," is a customer centric approach that requires  the alignment of all work towards the delivery of Successful Customer Outcomes (SCO). Tweet It is a paradigm shift away from production line approaches, such as Lean or Six Sigma, which see the world through the lens of everything being a production value chain. Outside-In is centred on the fundamental principle that everything the organisation does  should contribute to the SCO, otherwise it is potentially ‘dumb stuff’, and open to elimination.  As such Outside-In places the customer at the centre of the map, sometimes referred to as the ‘Copernican shift’, moving beyond modelling processes as metaphors for production lines. Outside-In is a business philosophy evolved from previous process based approaches including BPM, Lean and Six Sigma. Outside-In rejects the notion that the all activity should be perceived as a production line, flowing left to right, with customers frequently ‘off the map’  Outside-In provides the practical means to realign the organisation to meet the challenges of the 21st century.  Derived mostly from the best practice work of the Leading companies of the 21st century  (Towers, 2010)  Outside-In includes  methods such as CEMMethod , see Customer Expectation Management (Towers, Schurter, 2007) and concepts such as Enterprise Process Maturity, see In Search of BPM Excellence (Fingar, Towers, 2005). Global best practice companies  include Amazon, see Working Backwards (Jeff Bezos), Apple, Best Buy, Southwest Airlines, McDonalds, Emirates and Virgin Group. Academic work and books published on the theme of Outside-In includes such Professor Ranjay Gulatti and Harvard Business School, and Outside-In Strategy with Professor George Day Wharton Business School. Recent Books include Outside-In the secret of the 21st centuries leading companies (Towers) and The Outside-In Corporation (Dr. Bund) The global community www.bpgroup.org supports and develops through its partner network the education and application of Outside-In with a specific global qualification the Certified Process Professional (CPP®) and Certified Process Professional Master (CPP-Master®) that establishes the  principles and practice within organisations of every kind.  As of July 2011 there are more than 15,000+ CPP’s and  3,000+ CPP Masters  in 92 countries across 800+ organisations. Additional Useful Resources: Training, Coaching and qualification- www.bpmbox.com Partners, resources and access to the CPP Register - www.oibpm.com Blog -www.successfulcustomeroutcomes.net LinkedIn BPGroup community -The BP Group What is the real difference then? Outside-In Outside-In is a philosophy, rather than a method in its own right (see this video http://www.successfulcustomeroutcomes.net/2011/04/outside-in-and-its-potential-with-steve.html ). The BP Group helps organisations adopt Outside-In via the CEMMethod®, a structured approach developed over the last decade (see http://www.cemmethod.com  for details). The evolution to Outside-In is discussed in the ‘The Secret’ (see http://amzn.to/Outside-In) book with a snapshot of the evolution at http://www.successfulcustomeroutcomes.net/2009/02/evolution-of-business-process.html Qualification The Certified Process Professional® (CPP) and CPP Master® qualifications are delivered globally in more than 90+ countries with 800+ organisations since 2006. In the last five years more than 15,000 people have qualified as CPP's through the Open programme. (See http://bpmbox.com  and http://www.certifiedprocessprofessional.com ). The BP Group (www.bpgroup.org) supports the programme through more than 20 global partners (see http://www.oibpm.com ) A new resource following a keynote in Australia can be accessed via Slideshare http://bit.ly/BPM_StateoftheIndustry What can I gain from gaining Certification? Immediately looking outside of the box and helping to align the organisation to Successful Customer Outcomes. The CPP programme incorporates 24 Outside-In related techniques (within the CEMMethod®) to supplement existing knowledge and experience:-) See the Testimonials http://www.bpmbox.com/#testimonials  for some of the recent feedback.

 

BPGroup - iPad2 giveaway/Annual Survey - Video giveaway - news

BPGroup - iPad2 giveaway/Annual Survey - Video giveaway - news

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A different update this time (even shorter and sweeter)

1. Download the Video collection
You may wish to access this selction of 20+ videos that include materials from the CPP program.
Go to these respective links:

Certified Process Practitioners (CPP) - http://www.linkedin.com/groups?gid=2929539

Certifed Process Professionals (CPP) - - http://www.linkedin.com/groups?gid=2515784

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2. Choose your hot three topics for 2012 on which we will focus our attention AND have a chance to win the iPad2 (we just can't give enough of these away!)

Here's the link to participate:
https://www.surveymonkey.com/s/BPGroupSuggestionsSurvey2012

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3. Hot Topics on LinkedIn:

OIDash - the online tool for CEMMethod and Certified Process Professionals :-)
For a limited time so sign up now and be the first to ebefit from the extensive beta testing program.
http://linkd.in/OutsideInDashboard

The Future for Business Processes
http://linkd.in/BPMfuture

Complexity, befuddlement and leading brands
http://linkd.in/ComplexityBranding


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And to keep you in the loop your BP Group Advisory team is meeting in October so if you have an item you'd like us to review drop me a line please!
steve.towers@bpgroup.org

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Upcoming Events:

IQPC BPM LEADERS MEETING
Amsterdam – October 20-21: http://bit.ly/BPG18_Leaders

IT WEB ANNUAL CONFERENCE
Johannesburg – October 12-13: http://bit.ly/SouthAfricaBPM

BPGROUP CONFERENCE IN ASSOCIATION
WITH IQPC – PEX 2010
Lake Buena Vista, Florida - Jan 16-19: http://bit.ly/PEX2012

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Contact our James Dodkins, Chief Customer Officer and team on +44 2081 333 509, or email them on csa@bpgroup.org


phir milenge
from a wonderfully warm Delhi following a splendid IQPC event last week (thanks to Vanessa, Julie, Megan and fellow participants) :-)
Steve

BPM. It's in the Box. BPMBox.com

Recommended Conferences - next 4 months - India - South Africa - Netherlands - UK - USA

The BPGroup partner with the worlds leading conference organisers to bring the process community the very best in process excellence, Lean Six Sigma, BPM and Outside-In. Attend great events and continue your learning by earning Continued Qualification Credits in the Certified Process Professional® (CPP®) program.

India - South Africa - Netherlands - UK - USA

IQPC BUSINESS EXCELLENCE SUMMIT
Delhi, India, September 22-23: http://bit.ly/IndiaBPM

IT WEB ANNUAL CONFERENCE

Johannesburg – October 12-13: http://bit.ly/SouthAfricaBPM

IQPC BPM LEADERS MEETING

Amsterdam – October 20-21: http://bit.ly/rhqLHP
Leaders Blog http://bit.ly/p6AIuI 

STRATEGY DRIVEN PERFORMANCE IMPROVEMENT

London – December 5-8: http://bit.ly/StrategicTransformation

BPGROUP CONFERENCE IN ASSOCIATION WITH IQPC – PEX 2012
Lake Buena Vista, Florida - Jan 16-19: http://bit.ly/PEX2012

BPM? It's in the Box. The BPMBox.com
 

 

Favorite Process Quotes

The thread keeps getting bigger!
We now have nearly 800 contributions. I have just added one of my all time favorites...

"The place to improve the world is first in one's own heart and head and hands, and then work outward from there."
Robert M. Pirsig (Zen and the Art of Motorcycle Maintenance)

Do you have a quote, or simply want to see the others?
http://linkd.in/FavoriteProcess