This months BP Group newsletter - see Process & Performance news June 2009- reviews the correlation between brand value and whether organisations are Outside-in 4th wave process businesses.
Two of the high flyers in the top twenty are actively designing the process model to become progressively more customer centric with one already having a pedigree as process thinkers (albeit inside-out) Toyota and the other, from a greenfield start less than a decade ago, Virgin Mobile.
Here we showcase the two organisations and contrast how, despite very different starting points they are converging on the same place - the customer. Everything they are doing is being progressively linked to successful customer outcomes and in Virgins example includes the thinking that goes into the processes of the pricing strategy. With Toyota it is how your evolve from Lean into the 21st century reality of the auto industry.
BP Group linked-in members can access the case studies here - http://bit.ly/bPU9H